We are a team of seasoned professionals from leading national and multinational agencies with rich experience across disciplines like advertising, marketing, digital, design and filmmaking. 


THE CO. combines experience and expertise to offer integrated marketing and brand-building solutions. In a short span of 5 years we have become Ahmedabad's leading ad agency. 


We build brands, we build loyalty, we build faith; most importantly, we build relationships between clients and their customers, between products and people. How do we do this?


We start by asking questions. What does the client need from us? What does his customer need from him? Why do people think the way they do? We question our questions. We even questions their answers.


It's our way of getting to know our clients and their clients. Getting to know them so well, that we become them.


We translate curiosity, insight, instinct, reason and common sense into strategic creative solutions that entertain, inform, remind and change the way people think and do things.



shot bullet

shot bullet



vadilal hangout

vadilal hangout

layer'r shot

layer'r shot

layer'r wottagirl

layer'r wottagirl





quick treat

quick treat

glade one

glade one

tabebuia fine dining

tabebuia fine dining



vadilal happinezz

vadilal happinezz

karbonn mobiles

karbonn mobiles



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Advertising and marketing professionals who have worked with leading multinational and private sector companies,

with experience across industries and media.


Arnav Kumar

co-founder, coo

An NID graduate and a film maker, Arnav has over a decade’s experience with various production houses and agencies. He has worked on formats such as documentaries, corporate films, multi-screen fiction, ad films, etc. He has also worked as a visiting faculty at MICA, DAIICT and NID.

Brands worked on: Gujarat State Petroleum Corporation, Gujarat Industrial Development Corporation, CERC, Forever  Jewellery, Matrix Telecom Solutions, 108 Emergency, Entrepreneurship Development  Institute, Troikaa  Pharmaceuticals, Valen’s Health Care, Government  Of  Gujarat, Anmol  Builders, BJP, Carbon Fine Jewellery, Arvind Ltd., Corona Remedies Pvt. Ltd., Wagh Bakri Tea and Vadilal Ice Creams.

Monidipa Mukherjee

creative head & partner

Monidipa  brings to the table more than 2 decades of experience as a communication professional with a mix of advertising companies including  Contract, JWT and MAA Bozell. 


A writer by training, Monidipa has been the Creative Director for  some of the  most iconic national and international brands spanning 

FMCG’s, consumer durables, real estate, industrial products, IT, NGOs. Her career milestones include multi-media campaigns for Wills Filter, India Kings, Bata, Air India, VIP luggage, Emami, Ceat Tyres, Microsoft, , Purvankara properties, Ananda, Bazaar Group, Khaitan Fans, Tuborg Beer, Raymond Weil

Watches, DeBeers, Fisher Price toys, Berger Paints, Caterpillar.

Madhumita Mukherjee

ceo & partner

Madhumita brings to the table over 25 years of experience in the communication business, having worked on media neutral strategies for brands across verticals. Her career milestones include Lowe, RK Swamy BBDO, Netcarrots loyalty services, MRM and JWT.

The choice of mainstream as well as specialization has given her a holistic perspective of both traditional and new media in telling

the brand story. Some of the iconic brands that Madhu has handled include Microsoft, Infosys, Caterpillar, ITC cigarettes, ICI Dulux paint, Zovi, Tanishq, Hero Honda, Hindustan Times, Oracle, Quest global, Home Town, Oberoi hotels.


She has also done a significant amount
of internal communication for Microsoft
India development centre, Redmond,
Caterpillar Singapore.

Faisal Owais 

digital lead

Digital marketer with over 8 years of experience in developing multi-channel communication strategies. Highly skilled in developing disruptive marketing strategies to help brands grow.

Effectively designed and executed marketing campaigns for clients like Adobe, Mindtree, Lenovo etc.

A results-driven individual who uses strong analytic abilities to evaluate end to end client experiences across multiple customer touchpoints. Key skills: Web development and design, Web Analytics & Intelligence, Social Media, Content Marketing, Marketing Automation

Brands handled: Adobe, Mindtree, Lenovo, Procam, Saint-Gobain, Credai, Quikr.

Sanjay Menon


In a career spanning over 2 decades, Sanjay has worked with several network agencies like Lowe, Grey, DDB and Mudra. He was the Regional and Creative head South in Grey. In Mudra he was Executive Creative Director – before he ventured out on his own.


Over the years Sanjay has been instrumental in launching and building some of India’s most successful brands like Britannia Milk and Cheese, ITC Ashirwad ready to eat products, Kitchens of India, SBI credit cards.

Medimix; Cavin Care; Nyle Shampoo; Indica Hair Dye, Livon, Dermicool and Moov. Sanjay launched Lee Jeans

in India. He has won several national and international awards for his work.

Akrita Shrivastava

ceo & cco

Akrita began her career as a copywriter with Mudra advertising and has garnered a rich experience across categories including food and beverage, fashion and lifestyle, automotive, FMCG, beauty and healthcare, real estate, jewellery, furnishing and furniture, electronics and IT.


She has worked on several National brands like Moov, Livon, Itchguard, Dermicool, Krack, Borosoft, Gujarat Tourism, Elite Foods Pvt. Ltd., Adani, Sintex Industries, Ramdev Food Products Pvt. Ltd., Divya Bhaskar Corporation Ltd. Nilons, Symphony, Cera, Sterling Hospitals, Viacom 18, Layer’r Fragrances, Karbonn Mobiles.





1104, Shivalik Shilp, Near ISKCON Crossroads, Ahmedabad, 380054


1st floor, 98/5, Davis Rd, Cooke Town,
Bengaluru,  560084


4B 503, Green Medows, Akurli Road, , Kandivali East, Mumbai, 400101


B-29, 3rd Floor, DDA Shed, Okhla Industrial Area, Phase-II, Near Crowne Plaza, Delhi 110020


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