WHAT WE DO
WHO WE ARE
We are a team of seasoned professionals from leading national and multinational agencies with rich experience across disciplines like advertising, marketing, digital, design and filmmaking.
THE CO. combines experience and expertise to offer integrated marketing and brand-building solutions. In a short span of 5 years we have become Ahmedabad's leading ad agency.
We build brands, we build loyalty, we build faith; most importantly, we build relationships between clients and their customers, between products and people. How do we do this?
We start by asking questions. What does the client need from us? What does his customer need from him? Why do people think the way they do? We question our questions. We even questions their answers.
It's our way of getting to know our clients and their clients. Getting to know them so well, that we become them.
We translate curiosity, insight, instinct, reason and common sense into strategic creative solutions that entertain, inform, remind and change the way people think and do things.
Advertising and marketing professionals who have worked with leading multinational and private sector companies,
with experience across industries and media.
An NID graduate and a film maker, Arnav has over a decade’s experience with various production houses and agencies. He has worked on formats such as documentaries, corporate films, multi-screen fiction, ad films, etc. He has also worked as a visiting faculty at MICA, DAIICT and NID.
Brands worked on: Gujarat State Petroleum Corporation, Gujarat Industrial Development Corporation, CERC, Forever Jewellery, Matrix Telecom Solutions, 108 Emergency, Entrepreneurship Development Institute, Troikaa Pharmaceuticals, Valen’s Health Care, Government Of Gujarat, Anmol Builders, BJP, Carbon Fine Jewellery, Arvind Ltd., Corona Remedies Pvt. Ltd., Wagh Bakri Tea and Vadilal Ice Creams.
creative head & partner
Monidipa brings to the table more than 2 decades of experience as a communication professional with a mix of advertising companies including Contract, JWT and MAA Bozell.
A writer by training, Monidipa has been the Creative Director for some of the most iconic national and international brands spanning
FMCG’s, consumer durables, real estate, industrial products, IT, NGOs. Her career milestones include multi-media campaigns for Wills Filter, India Kings, Bata, Air India, VIP luggage, Emami, Ceat Tyres, Microsoft, , Purvankara properties, Ananda, Bazaar Group, Khaitan Fans, Tuborg Beer, Raymond Weil
Watches, DeBeers, Fisher Price toys, Berger Paints, Caterpillar.
ceo & partner
Madhumita brings to the table over 25 years of experience in the communication business, having worked on media neutral strategies for brands across verticals. Her career milestones include Lowe, RK Swamy BBDO, Netcarrots loyalty services, MRM and JWT.
The choice of mainstream as well as specialization has given her a holistic perspective of both traditional and new media in telling
the brand story. Some of the iconic brands that Madhu has handled include Microsoft, Infosys, Caterpillar, ITC cigarettes, ICI Dulux paint, Zovi, Tanishq, Hero Honda, Hindustan Times, Oracle, Quest global, Home Town, Oberoi hotels.
She has also done a significant amount
of internal communication for Microsoft
India development centre, Redmond,
Digital marketer with over 8 years of experience in developing multi-channel communication strategies. Highly skilled in developing disruptive marketing strategies to help brands grow.
Effectively designed and executed marketing campaigns for clients like Adobe, Mindtree, Lenovo etc.
A results-driven individual who uses strong analytic abilities to evaluate end to end client experiences across multiple customer touchpoints. Key skills: Web development and design, Web Analytics & Intelligence, Social Media, Content Marketing, Marketing Automation
Brands handled: Adobe, Mindtree, Lenovo, Procam, Saint-Gobain, Credai, Quikr.
In a career spanning over 2 decades, Sanjay has worked with several network agencies like Lowe, Grey, DDB and Mudra. He was the Regional and Creative head South in Grey. In Mudra he was Executive Creative Director – before he ventured out on his own.
Over the years Sanjay has been instrumental in launching and building some of India’s most successful brands like Britannia Milk and Cheese, ITC Ashirwad ready to eat products, Kitchens of India, SBI credit cards.
Medimix; Cavin Care; Nyle Shampoo; Indica Hair Dye, Livon, Dermicool and Moov. Sanjay launched Lee Jeans
in India. He has won several national and international awards for his work.
ceo & cco
Akrita began her career as a copywriter with Mudra advertising and has garnered a rich experience across categories including food and beverage, fashion and lifestyle, automotive, FMCG, beauty and healthcare, real estate, jewellery, furnishing and furniture, electronics and IT.
She has worked on several National brands like Moov, Livon, Itchguard, Dermicool, Krack, Borosoft, Gujarat Tourism, Elite Foods Pvt. Ltd., Adani, Sintex Industries, Ramdev Food Products Pvt. Ltd., Divya Bhaskar Corporation Ltd. Nilons, Symphony, Cera, Sterling Hospitals, Viacom 18, Layer’r Fragrances, Karbonn Mobiles.
1104, Shivalik Shilp, Near ISKCON Crossroads, Ahmedabad, 380054
1st floor, 98/5, Davis Rd, Cooke Town,
4B 503, Green Medows, Akurli Road, , Kandivali East, Mumbai, 400101
B-29, 3rd Floor, DDA Shed, Okhla Industrial Area, Phase-II, Near Crowne Plaza, Delhi 110020