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How does one go to a place without going there?
When bSafal wanted to invite customers to come and experience their luxury gated community, Glade One, they needed a campaign that would teleport their customers to the property.
'Shot entirely at the Glade One estate, each ad in the 'IT LIVES IN YOU' campaign was designed to be an experience in itself. It established Glade One not as a luxury real estate property but as a destination one could live in.
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