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The day we let social media into our lives, we turned conversations into text messages and feelings into emoticons. But can social media be as warm as a hug or as stimulating as a real conversation? We think it can.

When we launched SAYDILSE, India's largest e-card app , we didn't want to position it as yet another messaging app because it really wasn't.


SAYDILSE was launched with a brand film and a digital campaign that sought to change habits like impersonal texting and lazy forwards. Instead it urged people to express themselves through heartfelt, beautifully designed cards that were engaging and share-worthy.

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