Layer’r Shot is a major player in the Indian fragrance category. Layer’r Shot  started the body splash category in India and have compelled most other leading brands to launch cologne and body splash variants.

 

Because of its premium imagery, Layer’r Shot enjoys immense popularity among urban youth. Our challenge this time was to reach out to the masses across tier 2&3 towns. To render a mass “macho” quotient to their otherwise urbane imagery,

 

Layer’r introduced “LAYER’R SHOT BULLET” with Bollywood star, Akshay Kumar. Layer’r Shot Bullet is a range of powerful fragrances uniquely designed in the shape of a “Bullet” as it metaphorically stands for power, authority and masculinity.

 

The idea was to launch Layer’r Shot Bullet with a powerful visual pneumonic that is synonymous with the brand and its brand ambassador. When you’re in the presence of a man like Akshay Kumar, who exudes power and influence, the only thing you can do is 'surrender'.